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The 6 steps to start a new habit and keep it

How to form a new habit and keep it

Most new habits die before they ever become automatic. These 6 steps show how to make the starting part automatic, with extra tips and advice at each stage.

  • A 2009 study found it took 66 days for a new behaviour to feel automatic, though some people got there in 18 days and others needed 254.
  • If-then plans (“when I close my laptop, I will exercise”) made people much more likely to follow through across separate tests.
  • Doing a habit in the same place at the same time in your day builds it faster than doing it more often in different places.

Twyla Tharp wakes at 5:30, pulls on her workout clothes, walks out of her Manhattan home and hails a cab. In The Creative Habit, Twyla writes that the ritual is the cab ride rather than the two hours of training that follow. She never has to talk herself into the gym, only into the car.

That is the difference between habits that last and habits that ends in February. The part that goes on autopilot is usually just the start.

Researchers ran two diary studies where people logged what they were doing every hour. Between 35% and 43% of everyday actions counted as habits, because people did them almost daily and usually in the same place. Those actions took less attention and caused less stress than everything else in the day.

Step 1: Make the habit small

A research team asked 96 volunteers to pick one daily behaviour and do it in the same setting for 12 weeks. A glass of water after breakfast. 50 sit-ups. It took a median of 66 days before the behaviour felt automatic. Some got there in 18 days, others were still struggling with forming the habit at 254. Simple behaviours settled fastest.

Researchers found the same split in a study of 12 million gym visits and 40 million hospital handwashing events. Handwashing is one action tied to one moment, and it settled within weeks. Going to the gym means packing a bag, driving there, changing and then training, and it took months.

So write down the smallest version and treat that as the habit. Read one page. Put on the running shoes. Set the chopping board on the counter. One page does almost nothing on its own, but it is the part that still happens on a bad day.

Tips

  • Halve your first draft of the habit, then halve it again. Make it under 2 minutes to start.
  • Name the physical first move. “Shoes on” beats “Run 5K.”
  • Keep a travel version ready. 5 push-ups in a hotel room, one page on a plane.

What to avoid

  • Stacking 3 new behaviours into one habit, so four habits fight for the same morning.
  • Setting the bar at your best day. You will meet it 2-3 times and then stop.
  • Judging the first weeks by results. Distance and weight lag months behind the habit.

Step 2: Attach your habit to a cue

Researchers found people who wrote one implementation intention plan (“if x, then y”), were much more likely to follow through. The biggest gains came on the two problems that kill habits early, forgetting to start and getting knocked off track.

The sentence looks like this:

When I [cue], I will immediately [first action].

When I hang up my work bag on the hook, I will immediately fill the water bottle and put it on my desk. When the coffee machine starts pouring, I will immediately do the first stretch on the kitchen floor. When I sit down on the train, I will immediately open the flashcard app.

The cue has to be solid enough that you notice it without thinking. “I will exercise more” gives your brain nothing to grab hold of, whereas the coffee machine pouring and sitting down on a train turns up on schedule whether you feel like it or not.

If you work shifts, travel a lot, or live in a house that never runs to plan, drop the clock and the room. Pick something you cannot avoid doing every day, wherever you are.

Tips

  • Write the sentence down. If-then plans are among the best-supported strategies for starting and keeping a new habit.
  • Choose a cue that ends an action. Endings leave a gap the new habit can fill.
  • Pick a cue that already goes off near where the habit has to happen.

What to avoid

  • Using a phone alarm as your only cue. It teaches you to swipe notifications away.
  • Picking a cue that moves, such as “after my last meeting.”
  • Writing the goal instead of the trigger. “Read more this year” has no starting point in it.

Step 3: Keep the conditions the same

Researchers counted an action as a habit when people did it almost every day in the same setting, and found that the setting was doing most of the work. The gym and handwashing data pointed the same way. What marked a habit was that the behaviour became predictable, tied to a fixed hour or to something that came just before it, such as contact with a patient.

A stable setting is one of the four conditions that build habits, along with repetition, reward and easing off conscious control. Doing it somewhere different each time adds noise.

Picture two readers. One gets into bed at 22:30, reaches for the same book on the same nightstand and reads until the light goes off. The other reads in the living room on Monday, in bed on Tuesday and on the sofa on Wednesday. Both manage four nights a week, but only one is building a habit.

Tips

  • Hold the conditions steady for the first month even when the content varies. Same kitchen, same hour.
  • Keep the steps inside the routine in the same order. Same warm-up, same first page.
  • Build a weekend version that matches, so Saturday does not reset the week.

What to avoid

  • Chasing frequency while the setting changes. More reps in more places build the habit slower.
  • Changing your setup halfway. A coffee machine that brews in 10 seconds instead of 2 minutes can kill a stretching habit.
  • Treating holidays as neutral. Two weeks away removes everything you have built.

Step 4: Cut the steps

In 2010 researchers rearranged a hospital cafeteria. They left the soda where it was and added bottled water to every fridge and food station. Over 3 months, water sales rose 25.8% and regular soda sales fell 11.4%. Nobody was talked into anything. The water just got closer.

Researchers used the same trick on temptation. They gave 226 people audiobooks they were allowed to listen to only at the gym. Over 10 weeks, that group went to the gym 51% more often than the control group.

Use both methods on the same evening. Running shoes by the door, book on the pillow, rowing machine facing the screen that plays the series you only watch while rowing. Then add friction where you want less. Log out of the app so the password has to be typed, or delete the delivery app so ordering takes four steps instead of one.

Tips

  • Set up the first action the night before. Kit laid out, file open.
  • Pair the habit with a treat, and keep that treat exclusive to it.
  • Count the steps between you and starting. Removing one beats adding a motivational quote.

What to avoid

  • Relying on willpower against a cue in your own kitchen. The biscuits in the cupboard always win in the end, and buying them was the real decision.
  • Adding friction so heavy you route around it. A password manager beats the logout trick in a week.
  • Redesigning your whole home. One change at the starting point does most of the work.

Step 5: Decide what a missed day means

Researchers found that missing one chance to do the behaviour made no real difference. A skipped day costs almost nothing, but the story you tell yourself afterwards does, and so do the second and third days that follow.

Write the recovery rule now, because you will not write it at 22:45 on a Thursday when you are already 3 hours behind. Never miss twice in a row, and on a bad day run the smallest version and count it as done.

A missed day also tells you something. Stress, time pressure and tiredness push people back into old patterns. Look at what wore you down that day and change one part of the setup before the next attempt.

Tips

  • Set your minimum in advance. One page, 5 minutes, one set. Anything above zero keeps the cue alive.
  • Write down the miss and the reason in one line. Patterns show up within two weeks.
  • Reset the setup that same evening, not the next morning.

What to avoid

  • Streak apps that turn 60 days of work into a broken counter.
  • Making up for it with a double session, which turns the habit into a punishment.
  • Reading a lapse as proof about your character. It is not.

Step 6: How to judge your progress

Researchers found no magic number of days. Complexity sets the pace, so one action tied to one cue can settle in weeks while a routine of several linked actions runs for months.

Progress shows up as less resistance at the start. The argument in your head gets shorter, you notice you are already two steps in before you remember deciding, and a missed day starts to feel odd instead of welcome.

If it still feels as hard as day one after a few months of steady practice, one of two parts is wrong. Either the cue is wrong and the fix is a simpler trigger, or the routine is too big and needs cutting back to a version you finish. A one-pan dinner you cook beats a recipe that sends you to the takeaway menu.

Tips

  • Rate the effort it takes to start, 1 to 5, once a week.
  • Expect 2 to 3 months for a routine with several moving parts, and treat month one as setup.
  • Once the start runs by itself, extend the routine instead of adding a second habit.

What to avoid

  • Comparing your timeline to someone else’s.
  • Waiting for one moment where effort flips to autopilot. The change arrives slowly.
  • Scaling up the week it starts feeling easy, which rebuilds the version you gave up on last year.

The bottom line

The same wiring you spend 3 months building will eventually hold you back. Once the routine runs itself you stop spotting your own mistakes, and you stay at whatever level you locked in. Get the start automatic, let it carry you through the bad weeks, then pick your moment to make it hard again on purpose.

Frequently asked questions

How long does it take to form a new habit?

There is no fixed number. Lally’s 2010 study (European Journal of Social Psychology) found a median of 66 days, with a range of 18 to 254 days between people. The 2023 PNAS study (Buyalskaya et al.) showed that complexity drives the timeline, so a single action can settle in weeks while a routine like going to the gym takes months.

Is the 21-day rule true?

No. The number comes from Psycho-Cybernetics, a 1960 book by the plastic surgeon Maxwell Maltz, who noticed his patients took at least 21 days to get used to a new appearance. It was never a study of habits. Every dataset since has found longer and far more variable timelines.

What should I do if I miss a day?

Run the smallest version and carry on. Lally’s team found that missing one chance to perform the behaviour made no real difference to how automatic it became, so a single gap costs little. The rule that protects the habit is never missing twice in a row, because the second skipped day starts rebuilding the old pattern.

What is the difference between a habit and a routine?

A habit is one action that fires automatically when a cue turns up. A routine is a string of actions that still needs steering. Running a 5K never becomes a habit in full, though the shoes going on at 6:30 does, and that first move is what pulls the rest of the routine along.

How many new habits can I build at once?

One at a time works better, because each habit needs its own steady cue and its own repetitions in a fixed setting. Splitting your attention across three new behaviours usually means none of them gets consistent enough conditions to form. Add the second only once the first runs without an argument in your head.

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