In 2010, a hundred marketing experts gathered in Helsinki with an ambitious goal. How to turn their quiet, remote country into a global tourist hotspot? They brainstormed selling points like their educational system, mushroom-filled forests, functional design and happiness scores, but nothing stood out as their unique cultural signature. Then someone suggested, almost jokingly, that… Read More »Your brain thrive on silence
Your brain is begging you to shut up. Not you, specifically. The noise around you. The podcasts, the music, the TikToks, the endless digital chatter you pump into your ears from morning till night. I learned this after my doctor suggested I try walking without headphones to lower my stress levels. I laughed at first.… Read More »Silent Walks: The path to happiness
I once watched my grandmother solve the daily crossword puzzle every morning for fifteen years. Rain or shine, good health or bad, she tackled those black and white squares with a scholar’s dedication. “Keeps the mind sharp,” she’d say with absolute certainty, tapping her temple with an index finger bent from arthritis. None of us… Read More »How to sharpen your memory
Scientists have long understood that smarter people tend to live longer. The question has always been: which parts of intelligence matter most? Is it quick thinking, strong memory, vast knowledge, or something else entirely? Researchers studying 516 older adults—all now deceased—found something unexpected. Among nine different mental abilities, only verbal fluency predicted survival. People who… Read More »Words add years to your life
What happens to your brain after 14 days without internet? Scientists asked this question, recruiting 467 participants to block mobile internet access for two weeks. The results shocked both researchers and volunteers alike. Mental health improved more than standard antidepressant treatments. Focus and attention sharpened to levels matching people ten years younger. Life satisfaction scores… Read More »The 2-week offline mental health boost
We’ve long known that reading is good for the mind and soul. Losing yourself in a great novel is one of life’s most enduring pleasures. But what if I told you that books are more than food for thought? They also have the power to nourish your body. Immersing yourself in a book today could… Read More »The surprising health benefits of reading books
Jeff Bezos, the CEO of Amazon, doesn’t start his day like most of us. The billionaire founder of Amazon has a morning routine that’s the stuff of legend – but not for the reasons you might expect. Instead of jumping straight into emails, meetings, and the digital rat race, he takes his time. He savours… Read More »The 1-hour no-screens morning routine
Most of us take hearing for granted – until we start losing it. Hearing loss sneaks up gradually as we age, muffling sounds and making conversations harder to follow. But it doesn’t just strain our ears. It strains our brains. Hearing loss forces the brain to work harder to process sound. This extra effort saps… Read More »Hearing aids for preventing cognitive decline
